FanDuel Announces Boston Bruins Sports Betting Partnership

On the same day that FanDuel is launching its mobile sportsbook app in Massachusetts, they have also announced a multiyear partnership with the Boston Bruins.

Mike Raffensperger, the chief commercial officer of FanDuel Group, expressed his excitement for the launch of the FanDuel Sportsbook app in Massachusetts. He acknowledged the state’s passionate fan bases and emphasized their importance in enhancing the viewing experience. Raffensperger specifically mentioned the dedicated Bruins fans and expressed their commitment to supporting the team not only this season but also in the future.

FanDuel Massachusetts, the official sports betting partner of the Bruins, has been granted permission to utilize the Bruins’ marks. Moreover, FanDuel will be featured on dasher boards within TD Garden and the NHL’s advanced digitally enhanced dasher boards. The collaboration will extend to digital and social media platforms, encompassing homepage takeovers and exclusive content on both the Bruins and FanDuel social channels.

What partnerships do for new online sportsbooks

When sportsbooks enter new markets, partnering with leagues and teams helps them achieve two objectives:

• Enhance the security of customer mailing lists and various marketing channels.
• Prevent other participants from utilizing the same marketing channels.

The well-established leaders in the traditional sportsbook industry, DraftKings Sportsbook and FanDuel, possess extensive mailing lists. These lists consist of their existing and past daily fantasy sports customers, who can all receive enticing offers related to sportsbook activities. Collaborations with teams like the Bruins further enhance the range of potential customers on these lists.

Due to their limited availability, these partnerships not only prevent competitors from accessing the same mailing lists and marketing channels, but also restrict the number of official betting partners a team can have. Nevertheless, businesses that collaborate with sportsbooks aim to derive benefits from their new partner’s brand.

The self-reinforcing nature of brand value is evident in FanDuel’s case. With its market leadership and top-notch product, FanDuel has become a highly valuable brand. As its brand continues to grow in value, more and more teams will actively seek partnerships with them.

Sportsbooks that have well-known and highly esteemed brands often establish partnerships with teams, leagues, and other media outlets. These partnerships play a vital role in helping sportsbook brands gain market share and acquire customers.

Other pro sports betting partnerships

The Boston Red Sox recently entered into a sports betting partnership with BetMGM, as announced earlier this week.

The partnership between DrafKings and the Red Sox, as the official DFS partner, is yet to be fully explored and developed.

For round-the-clock assistance, visit GamblingHelpLineMA.org or dial (800)-327-5050. Must be 21 years or older and physically present in Massachusetts. Initial online real money wager must be a minimum of $10. The bonus provided will be in the form of non-withdrawable Bonus Bets, which will expire after 14 days. Certain restrictions apply. Refer to the terms and conditions at sportsbook.fanduel.com for more details.