DraftKings Sportsbook Adds 200 Women’s Leagues In Year Before MA Launch

Written By Cheryl Coward on March 9, 2023Last Updated on March 10, 2023
DraftKings Sportsbook adds 200 women's sports leagues in year before Massachusetts launch, from play-ma.com

Adding woman bettors is a critical component in expanding sports betting market share. The top US sportsbooks, FanDuel and DraftKings Sportsbook, make no secret of their ambitious plans to attract more women to their user base.

While FanDuel can brag that it has attracted the highest number of female customers in recent years, with 1.7 million added to its users in 2021, DraftKings has also made impressive strides, with about 900,00 new female users added in the same period.

In the year leading up to its home state Massachusetts sportsbook apps launch, the Boston-based sportsbook has also significantly ramped up its women’s sports offerings.

DraftKings has hundreds of women’s sports options, from well-known leagues like the WNBA to MMA fights. During the past year, the operator added over 200 women’s sports leagues. The company also had a 9% increase in the total handle for women’s sports in 2022.

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Most popular women’s sports betting options

The WNBA led the way among women’s leagues that bettors favored in 2022. Among individual women’s athletes, Polish tennis star Iga Świątek was the leader. The most popular event bettors placed wagers on was the NCAA Division I women’s NCAA Tournament, featuring South Carolina and UConn.

With March Madness on the way, DraftKings and other sportsbooks that offer women’s sports should see a significant uptick over the next several weeks. There’s also a chance Boston University or Holy Cross make the women’s NCAA Tournament, so DraftKings Massachusetts customers may be able to place bets on home-state teams during March Madness.

The following is a breakdown of DraftKings Sportsbook’s women’s sports betting activity, including the most popular sports, women’s athletes and more.

Most bet women’s leagues

By Handle Rank By Bets
US Open 2 US Open
Australian Open 3 Australian Open
College Basketball 4 Wimbledon
Wimbledon 5 College Basketball

Most bet women’s athletes

By Handle Rank By Bets
Iga Świątek 1 Iga Świątek
Ons Jabeur 2 Jessica Pegula
Serena Williams 3 Serena Williams
Jessica Pegula 4 Jessica Pegula
Cori Gauff 5 Cori Gauff

Most bet women’s Events

By Handle Rank By Bets
#2 1-UConn @ #1 South Carolina 4/3/22 1 #2 UConn @ #1 South Carolina 4/3/22
Ajla Tomljanovic vs Serena Williams 2 Ajla Tomljanovic vs Serena Williams
Iga Swiatek vs Jule Niemeier 3 #2 UConn vs. #1 Stanford
Victoria Azarenka vs Karolina Pliskova 4 Texas @ Stanford 3/27/22
Iga Swiatek vs Jessica Pegula 5 Elena Rybakina vs Ons Jabeur

Most bet women’s teams

By Handle Rank By Bets
Las Vegas Aces 1 Las Vegas Aces
Chicago Sky 2 Connecticut Sun
Seattle Storm 3 Chicago Sky
Connecticut Sun 4 Seattle Storm
South Carolina 5 South Carolina

Most bet women’s UFC fighters

By Handle Rank By Bets
Amanda Nunes 1 Amanda Nunes
Julianna Pena 2 Zhang Weili
Zhang Weili 3 Valentina Shevchenko
Jessica Andrade 4 Jessica Andrade
Valentina Shevchenko 5 Julianna Pena

Most bet WNBA teams

By Handle Rank By Bets
Chicago Sky 1 Las Vegas Aces
Las Vegas Aces 2 Chicago Sky
Connecticut Sun 3 Connecticut Sun
Seattle Storm 4 Seattle Storm
Washington Mystics 5 New York Liberty

Most bet WNBA players

By Handle Rank By Bets
A’ja Wilson 1 A’ja Wilson
Breanna Stewart 2 Breanna Stewart
Chelsea Gray 3 Candace Parker
Kelsey Plum 4 Kelsey Plum
Candace Parker 5 Sabrina lonescu

Most bet NWSL teams

By Handle Rank By Bets
Portland Thorns 1 Portland Thorns
San Diego Wave FC 2 Chicago Red Stars
Chicago Red Stars 3 San Diego Wave FC
Angel City FC 4 Angel City FC
Kansas City 5 OL Reign

Most bet women’s NCAA teams

By Handle Rank By Bets
South Carolina 1 South Carolina
UConn 2 UConn
Stanford 3 Stanford
Louisville 4 Louisville
Texas 5 Michigan

Data provided by DraftKings Sportsbook

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Photo by AP/Nick Wass
Cheryl Coward Avatar
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Cheryl Coward

Cheryl Coward is a Staff Writer for Play MA with a background in sports journalism. She started her career as a news reporter in Washington, DC. She’s a die-hard women’s basketball fanatic and founded the website Hoopfeed.com as a result of that passion. She has previous experience covering gambling and sports betting in California, including extensive coverage of the Prop 26 vs. Prop 27 election battle.

View all posts by Cheryl Coward