DraftKings Q3 Results Lead To Major Swings In Stock

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Written By Stephanie Wood on November 28, 2022
Responsible Gaming Program DraftKings Cambridge

In terms of its position in the stock market, DraftKings Sportsbook experienced a turbulent November. After reporting its Q3 earnings, the company’s stock plummeted from $15.68 to $11.26. Nevertheless, in the weeks following the release of the report, the stock has made significant progress towards full recovery.

During the earnings call, Jason Park, the Chief Financial Officer, stated that the company had exceeded its own expectations in the third quarter, despite a decrease in the stock value. The company credits their success to three factors: a rise in the number of players, strategic marketing decisions, and enhancements made to the app.

Market Outlook For DraftKings Sportsbook MA

DraftKings has experienced a surge in monthly unique players, totaling approximately 1.6 million per month. This marks a 22% growth compared to the previous year. The increase can be attributed to DraftKings’ ability to retain players over extended periods and their continuous efforts in marketing and enhancing the app.

DraftKings has successfully directed its attention towards nationwide marketing strategies, resulting in long-term cost savings. Notably, the company has initiated a distinctive venture by partnering with Amazon Prime for multiple years. Through this collaboration, Amazon will showcase exclusive promotions, content, and integrate DraftKings odds into football pre-game shows. As a significant development, DraftKings will be prominently featured in all 15 NFL games broadcasted on Prime this year.

As DraftKings expands its content offerings and functionality, the app keeps getting better and better. The company has put a strong emphasis on parlays, with features like quick parlay, quick same-game parlay, and the option to combine same-game parlays. Moreover, they have introduced head-to-head matchups, multi-player props, play flash markets, and full-time and anytime squares for every game throughout the season.

DraftKings remains optimistic about achieving profitability by the fourth quarter of 2022.

In addition, be sure to check out the article on the Massachusetts Gaming Commission receiving a total of 15 applications for sports betting licenses.

DraftKings Stock Takes Another Dip

On November 13, the confirmation of an unknown number of hacked accounts caused DraftKings stock to decline once more. Approximately $300,000 had been unlawfully withdrawn from the compromised accounts.

DraftKings took to Twitter to release a statement regarding the hack.

Affected users will receive full compensation, while the company urges its customers to change their passwords to ensure future protection against hacking. Despite the security breach, the stock has rebounded and is now trading at a value close to its pre-earnings call level. As of November 23, the closing price per share stands at $15.36.