What BetMGM Gains From Boston Red Sox Sports Betting Partnership

Written By Matthew Bain on March 8, 2023Last Updated on March 10, 2023
Boston Red Sox BetMGM sports betting partnership, from play-ma.com

The first major professional sports betting partnership in Massachusetts is official: BetMGM has inked a sports betting deal with the Boston Red Sox.

We’ve long talked about sportsbooks locking in relationships with Boston’s pro sports teams to help boost their apps in Massachusetts. But … how exactly does this Red Sox partnership help BetMGM Sportsbook Massachusetts?

How BetMGM benefits from Red Sox partnership

According to a press release from BetMGM, here’s how:

  • BetMGM will get signage at Fenway Park, including on the Green Monster
  • There will be a BetMGM suite at Fenway Park
  • Curated VIP fan experiences for BetMGM customers that include:
    • Access to batting practice
    • Appearances from past Red Sox players
    • Participating in the first pitch
  • BetMGM and Red Sox digital platforms and social media accounts will promote co-branded content

“The Red Sox are one of baseball’s most beloved organizations and we’re thrilled to bring BetMGM to their passionate fans,” BetMGM CRO Matt Prevost said in a statement. “We look forward to working together to elevate the gameday experience in Boston.”

Relationship dates back to MGM Springfield

MGM Springfield, where the retail BetMGM Massachusetts Sportsbook is located, was already the official casino sponsor of the Red Sox. So the two parties have a longstanding relationship.

“The Boston Red Sox are proud to partner with BetMGM as we prepare to enter a new era of professional sports betting in Massachusetts,” Red Sox Executive Vice President of Partnerships Troup Parkinson said in a statement. “Given our strong relationship with MGM Resorts, BetMGM was the clear choice to become the first sports betting partner of the club, and we look forward to them offering sports betting opportunities to our fans in a safe and responsible manner.”

What about DraftKings?

DraftKings is the official daily fantasy sports partner of the Red Sox, and it has previously had signage on the Green Monster. We’ll see what unfolds between the Red Sox and DraftKings moving forward.

Last week, DraftKings became the co-official sports betting partner of Major League Baseball, alongside BetMGM.

READ MORE: Sports Betting Bonuses In Massachusetts

Photo by AP
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Matthew Bain

Matthew Bain started as Content Manager at Play MA in 2022. Before that, he spent six years as a sports reporter and then deputy sports editor for the Des Moines Register, during which time he won nine statewide journalism awards, including the Genevieve Mauck Stoufer Outstanding Young Iowa Journalists Award. As deputy sports editor, Matthew oversaw the Register’s recruiting coverage while also innovating the outlet’s high school sports coverage. Matthew graduated from San Diego State and grew up in California, but he’s somehow a Boston Celtics fan. Long story. Matthew also led coverage of Prop 26 vs. Prop 27 in the California sports betting election battle for Catena Media.

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