Betr Expanding Beyond Microbetting Ahead of Massachusetts Launch
Just in time for March Madness, Betr has announced it will offer traditional sports betting in Massachusetts and all states where it operates. This will mark the first time Betr, known for microbetting, will provide odds for moneyline, Over/Under and point spread betting.
Betr also announced it will not mark up its pre-match markets for the NCAA Tournament. That means there will be a 0% margin for the sportsbook on those bets. As a result, bettors will get the best payouts in Massachusetts on those games from Betr, if the app launches in the Bay State by the end of March Madness.
In a statement released Wednesday, Betr expressed its desire to forge “a path to establishing betting market coverage product parity with incumbent operators, which will include the gradual and methodical integrations and launches of core markets, parlays, props, and many of the other betting experiences consumers can find elsewhere.”
What Betr announcement means for Massachusetts
This announcement places Betr on the same footing as its competitors in Massachusetts. Previously, Betr has concentrated solely on the microbetting market. It plans to launch in Massachusetts in April. Its sportsbook is currently available in Ohio. It will also launch soon in Virginia.
Betr is partnering with Simplebet to expand into the new sports gaming odds markets. In its statement, Betr explained that its sports betting app would be the first in the country to use Simplebet’s core markets platform.
“We are excited to be at the forefront of their innovation efforts as they continue expanding their suite of product offerings,” Betr said.
Betr has gained attention in the industry for its swiftness (its launch in Ohio was the fastest in the nation from licensure to taking bets), as well as it’s commitment to the microbetting market, which some feel could be the future of sports wagering in the US because it provides the consumer the opportunity to wager on individual segments of a match or game.
NCAA Tournament bracket challenge from Betr
On Wednesday, Betr also revealed the launch of an NCAA Tournament contest titled Beat Derek’s Bracket. Players can compete with Derek Sullivan, a sports betting influencer who has a reputation as a mediocre picker of games. The free bracket challenge will result in a $1,000 prize for the top contestant.
The first round of the men’s NCAA Tournament will begin on Thursday and the women’s NCAA Tournament begins Friday. The three-week events are among the most popular sporting activities in the US for bettors.