DFS Deals With Boston’s Pro Teams Could Help DraftKings Dominate MA Sports Betting Market

When Massachusetts sports betting launches, the residents of The Bay State are excited to place their bets. At the same time, one of the leading sports betting platforms is eagerly anticipating the opportunity to kickstart the action.

For several years, DraftKings Sportsbook has been leading the efforts to legalize sports betting in Massachusetts. The operator, headquartered in Boston, has been diligently preparing for this crucial moment. In fact, it has strategically established partnerships with all four major professional sports franchises in the city, reflecting its strong focus on the local community.

Once legal sports betting begins in Massachusetts, it seems that DraftKings will have a significant advantage over its competitors.

Upcoming DraftKings Sportsbook MA Launch

Details about what sports betting will look like in the state are still being finalized by the Massachusetts Gaming Commission (MGC). Nevertheless, excitement must be growing at DraftKings world headquarters located in Boston’s Back Bay. Having already launched DraftKings Sportsbook in more than a dozen states where sports betting has been introduced, the company is now prepared to introduce its sports betting platform to its home state at the earliest opportunity.

Currently, the launch of retail sports betting in Massachusetts is scheduled for late January 2023. Mobile betting apps in MA are expected to be available in late February or early March. It is worth mentioning that DraftKings will have a significant edge once legal sports betting is introduced. This is due to Massachusetts being DraftKings’ home base, and the company has also established connections with all four professional sports teams in Boston.

Furthermore, it is recommended to also explore the article titled “Sports Betting’s Potential to Foster Responsible Gambling Innovations.”

DraftKings’ Partnerships With Boston Sports Teams

In 2014, the New England Patriots made history by forming a groundbreaking partnership with a leading daily fantasy sports operator. This marked the first time a professional football team joined forces with a daily fantasy sports organization.

Following that, DraftKings established comparable collaborations with the Boston Bruins, Boston Celtics, and Boston Red Sox. Given the legality of Daily Fantasy Sports (DFS) in Massachusetts, this partnership between the operator and the local teams was a perfect fit.

DraftKings chief business officer Ezra Kucharz emphasized the significance of the company’s “Boston roots” when discussing partnerships with the local professional teams.

Kucharz mentioned that being a company originating in Boston, they are familiar with the unwavering loyalty of Boston sports enthusiasts.

Boston’s ‘Big 4′ teams have become known for generating exceptional fan interaction. In recent years, viewers watching their favorite teams play in Massachusetts have been exposed to numerous advertisements promoting DraftKings’ DFS platform. These established connections are expected to bring great benefits once DraftKings Sportsbook Massachusetts is officially introduced in the state.

Massachusetts declines DraftKings’ appeal to reconsider the launch timeline for sports betting in the state.

Other Partnerships Between Sportsbooks And Sports Franchises

Boston’s professional sports teams have yet to announce any sports betting partnerships with operators. However, this may change once the Massachusetts Gaming Commission determines the launch date for online wagering in the state.

Nevertheless, we can observe the nature of collaborations between sports betting operators and professional sports teams in other states. DraftKings Sportsbook, for instance, has formed partnerships with more than 20 pro teams. Their agreement with the Chicago Cubs will introduce an advanced retail sportsbook at Wrigley Field.

DraftKings may have a competitive edge over other prominent sports betting operators such as FanDuel, Caesars, and BetMGM in establishing partnerships with Boston’s professional sports teams. There is a chance that we might witness the presence of DraftKings retail sportsbooks at iconic venues like Gillette Stadium, TD Garden, and Fenway Park.