Possible Fanatics MA Bonuses When The Platform Launches In June

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Written By Cheryl Coward on May 1, 2023Last Updated on May 2, 2023
Fanatics Sportsbook Massachusetts plans mid-June launch, from play-ma.com

According to a spokesperson from Play MA, Fanatics Sportsbook is on the verge of receiving final approval from the Massachusetts Gaming Commission. The platform is aiming to commence operations in Massachusetts by mid-June.

What could the launch of Fanatics in Massachusetts entail? What kinds of sign-up promotions might be offered?

Fanatics, being a late entrant in the Massachusetts market, is now playing catch-up as six MA online sports betting apps were already launched on March 10. Initially scheduled to receive its MA operations certificate on May 4, the vote has been rescheduled to a later date in May.

Now, let us delve deeper into what may lie ahead for Fanatics Sportsbook in Massachusetts.

Fanatics wants to be ready for NFL

Fanatics knows the importance of being prepared for the NFL season, as it is the most profitable betting event of the year. With the NFL consistently attracting the highest betting activity among major US sports, Fanatics understands the significance of gearing up for the fall season.

CEO Michael Rubin has expressed his desire for Fanatics to establish a presence in 12-15 states by the start of NFL play. The company plans to introduce its sports betting platform to its existing customer base in Tennessee and Ohio, with the intention of subsequently launching in these states as well as Massachusetts.

The commencement of the NFL regular season is set for September 7th, showcasing the reigning champions, the Kansas City Chiefs, as they face an opponent yet to be determined. The complete schedule is anticipated to be unveiled in mid-May.

Nevertheless, there is a plethora of upcoming events and leagues that sports betting companies cannot afford to overlook in the upcoming spring and summer season. Some notable occasions include MLB games, the WNBA, prestigious golf tournaments, the French Open, Wimbledon, highly anticipated NBA and NHL drafts, and arguably the most significant event of the summer: the FIFA Women’s World Cup.

Possible Fanatics Massachusetts welcome bonuses 

Massachusetts is witnessing the entrance of sportsbooks into the gambling market, accompanied by the provision of remarkable online sportsbook bonuses. Fanatics, being a part of this trend, will undoubtedly follow suit.

Similar to their approach in Ohio, Fanatics plans to introduce a tie-in offer with their extensive sports merchandise catalog when they launch in Massachusetts.

An alluring incentive, the merchandise giveaway stands out as a distinctive feature among sports betting operators. Fanatics holds the official apparel partnership with all major Massachusetts pro teams, along with every NCAA Division I program in the state, excluding Stonehill College.

Similar to other online sportsbooks in the state, Fanatics may provide a welcome bonus along with a promo code, which is a common practice among sportsbooks.

Take, for instance, the BetMGM MA promo code that offers new users the opportunity to receive bonus bets worth up to $1,000. On the other hand, Fanatics may follow in the footsteps of DraftKings, FanDuel, WynnBET, and Barstool by eliminating the need for a promo code altogether to avail a bonus offer.

No matter what approach Fanatics chooses to attract bettors, it is likely that fans will receive some sort of Massachusetts professional team-themed merchandise upon signing up.

Launch just around the corner

Fanatics, thanks to its highly profitable licensed sports merchandise business, has gained extensive brand recognition among sports enthusiasts.

In January, the company received initial approval from the MGC, marking the first step towards becoming a licensed online operator in the state. However, Fanatics’ progress in the sports betting industry has been slower compared to other gambling operators.

Fanatics has been left behind thus far, with Massachusetts bettors placing bets of nearly $25 million per day in the initial month of online sports betting in the state.

Despite the fact that six online operators were set to launch on March 10, the designated date for mobile wagering to be allowed in the state, Fanatics made an earlier announcement stating that it would not be able to meet the launch date and would instead go live at a later time.

The house rules for Fanatics were approved by the MGC on Tuesday. The company anticipates receiving approval for a certificate of operations from the commissioners this month. Once this obstacle is overcome, Fanatics will be able to start immediately.