Ahead Of MA Launch, Betr Signs Cavinder Twins — Who Have Huge Under-21 Following

In anticipation of its upcoming launch in Massachusetts, Betr aims to capitalize on the fame of Haley and Hanna Cavinder. The micro-betting platform has secured an exclusive media partnership with the twins.

Nevertheless, the Cavinders possess a vast following of millions, particularly comprising a significant portion of underage individuals in Massachusetts who are not legally permitted to participate in betting activities. Consequently, the Betr agreement may attract criticism from those who advocate for safeguards against gambling for individuals under the age of 21. It is worth noting that the former Miami basketball players are both 22 years old.

There have been six online sports betting apps introduced in Massachusetts, and Betr is planning to launch sometime this month.

The reach of the Cavinders

After transferring from Fresno State, the Cavinder twins from Gilbert, Arizona, joined the Miami Hurricanes for one season and concluded their college basketball journeys this year. Notably, the Hurricanes’ achievement in reaching the Elite Eight marked a significant milestone in the program’s history. Standing at a height of 5-foot-6, the twins proved their prowess as guards throughout their time at Miami.

During their three-season stint at Fresno State, they actively worked on establishing a substantial online presence by collaborating with prominent brands like Boost Mobile, Crocs, Venmo, and even WWE.

By transferring to Miami, the Cavinder sisters gained access to a bigger platform and a significant increase in their financial earnings. Remarkably, throughout their college basketball journey, Haley and Hanna Cavinder distinguished themselves as one of the top 10 NCAA athletes in terms of income, securing over $2 million through NIL agreements.

Lots of followers under 21

The sisters boast 4.4 million followers on TikTok, with an additional substantial following on their shared and personal Instagram and Twitter accounts. Among US TikTok users, the age group of 10 to 19 holds the majority at 32%.

After perusing through the comment sections of the twins’ social media accounts, it becomes evident that a significant portion of their followers consists of young men falling within the demographic that responsible gambling initiatives aim to safeguard.

The Cavinders made it known that they would not be coming back to Miami soon after the conclusion of the NCAA Tournament.

Betr, a sports betting company, is expected to join the ranks of brands vying to secure a deal with the sisters, considering their significant presence on social media platforms. Co-founder Jake Paul, renowned as a YouTube star and celebrity boxer, is a social media sensation in his own right. The company proudly highlights its extensive reach on various social channels.

Haley and Hanna expressed in a press release their belief that Betr enables them to enhance the growth of the Cavinder Twins brand in a genuine and targeted way. They emphasized their passion for sports, love for competition, and their ability to generate and actualize innovative ideas. According to them, Betr significantly amplifies the Cavinder Twins’ brand, making it even stronger and more expansive.

Betr and Massachusetts

During the process of designing regulations for sports betting in Massachusetts before its online launch in March, the Massachusetts Gaming Commission emphasized the utmost importance of preventing underage gambling.

The MGC’s investigation into the practices of Barstool Sportsbook was prompted to confirm that the operator was not actively promoting betting to individuals under 21. After thorough examination, the MGC eventually granted approval for Barstool’s license application.

Betr, one of the 10 online sportsbooks licensed by the MGC, has also caught the attention of the commission. However, despite being granted a license, the sportsbook has not yet been introduced in the state.

Paul was put on the hot seat by the MGC in January, who expressed concerns about the operator’s interactions with underage gamblers and having an athlete as the platform’s representative. Although Commissioner Jordan Maynard believed that the questioning of Paul may have been excessive, Commissioner Eileen O’Brien disagreed.

O’Brien, a former lawyer at the Massachusetts Attorney General’s criminal bureau, responded by saying, “I believe neither I nor any member of this commission crossed any boundaries. Suitability is a matter of great importance. Having spent five years here, I am well aware that these situations can be uncomfortable, and I commend those who honestly answer the questions.”

Concerns over young audience demographic

Betr was the only sportsbook that did not obtain unanimous approval from the five-member MGC, as O’Brien cast the sole dissenting vote. The self-proclaimed “naysayer” of Betr did not shy away from expressing her criticism.

She expressed her concerns about the age group vulnerability and the association of a sports celebrity with that particular demographic. She mentioned that it would have been better to consider this applicant at a later time. Due to these reasons, she voted ‘no’.

Operators are prohibited by MGC regulations from advertising on any media platforms, including social media, that specifically target individuals below the legal age. Furthermore, placing advertisements at events where the majority of participants are under 21 is not permitted.

Meanwhile, Betr is currently making necessary arrangements to launch within this month after going live in Ohio during mid-January.

If you or someone you care about is facing difficulties with gambling, reach out to a skilled specialist for free assistance anytime, by dialing 1-800-327-5050 or visiting www.mahelpline.org/problemgambling.