Which Sportsbook Is Getting The Most Google Searches In Massachusetts?

According to Google Trends, DraftKings, a prominent company based in Boston, is at the forefront of online sports betting searches in Massachusetts during the initial weeks of its legalization.

According to Google Trends data for March 1-23, DraftKings and FanDuel are experiencing approximately three to four times more Google searches related to sports betting in Massachusetts.

On March 10, the launch of MA online sports betting took place.

According to Play MA’s analysis of Google Trends data, the state of Massachusetts has demonstrated significant interest in sports betting, particularly for the Boston Bruins and Boston Celtics. Additional data from Google indicates that searches related to college basketball and March Madness betting closely followed searches for the Bruins.

Most popular sportsbook searches in Massachusetts

Speculation arose regarding the potential of DraftKings Sportsbook MA to surpass FanDuel as the leading sportsbook in Massachusetts. This speculation was fueled by the fact that DraftKings has established brand recognition within the state, being its place of origin and housing its headquarters. The possibility of this outcome gains further credibility considering the increased Google interest observed since early March, which occurred a week and a half prior to the launch of online sportsbooks in Massachusetts.

The figures provided above do not represent the percentage of searches; rather, they indicate the level of interest observed in Massachusetts during that specific timeframe.

Google states that the numbers in the chart indicate the search interest compared to the highest point. A score of 100 signifies the term’s peak popularity, while a score of 50 means it is half as popular. If the score is 0, it indicates insufficient data for the term.

DraftKings, headquartered in Boston, has garnered over four times the popularity of both BetMGM MA and Caesars MA combined.

On April 18, the Massachusetts Gaming Commission plans to disclose the online sports betting revenue for March, which will reveal the leading sports betting operators in terms of accepting bets. It is probable that this data will somehow correlate with the Google search data.

Consumers in the state of Massachusetts are depending on Google to discover the finest promotions offered by sportsbooks. As they download and sign up, individuals are not only interested in popular sports like basketball and hockey, but also in over 60 other sports permitted by law, such as beach volleyball and floorball.

Searches by team and type of bet

The Bruins are currently experiencing a remarkable season, making history in the process. According to Caesars Massachusetts, the odds are in their favor to win the Stanley Cup (+260). As a result, it comes as no surprise that the Bruins are leading in sports betting-related searches on Google, surpassing even the Celtics.

Once the regular season kicks off in late March and the Red Sox begin their games at Fenway Park, there will undoubtedly be a surge in searches for Red Sox odds.

The pie chart displayed on the right illustrates the search queries related to different betting types in Massachusetts. Similar to the nationwide pattern, parlays are widely favored by sports bettors. However, in Massachusetts, the term “moneyline” stands out as the most commonly searched betting-specific term at present.

Most DraftKings searches in Massachusetts since March 1

The US searches for DraftKings Sportsbook are mainly dominated by three states in New England: Massachusetts, New Hampshire, and Connecticut. These states exhibit the highest level of interest, with an Interest Score of 100. Since March 1, Massachusetts has demonstrated more than double the interest in DraftKings compared to all other states, except for its neighboring states.

Many Google searches are anticipated to focus on DraftKings and other sports betting apps in Massachusetts.

According to Play MA projections, a significant 87% of sports betting activities in Massachusetts will occur online through mobile sportsbook platforms. This indicates a substantial amount of approximately $4.2 billion in wagers will be made using sportsbook apps within the Commonwealth by 2023. It is expected that this market will continue to expand further in the future, given the immense popularity of sports betting among Massachusetts sports enthusiasts.

Licenses have been granted by the Commonwealth to six online sportsbooks.

• DraftKings
• BetMGM
• Caesars Sportsbook
• FanDuel
• WynnBET
• Barstool Sportsbook

Based on state gaming laws, up to 15 mobile sportsbooks can be established. Currently, ten licenses have already been granted, and in the coming years, Bally Bet, Betway, Betr, and Fanatics Sportsbook are anticipated to join the market in 2023 and 2024.

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