Which MA Online Sportsbook App Will Launch Next?

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Written By David Fletcher on March 16, 2023
Which MA sportsbook app will be the next to enter the Massachusetts sports betting market, from play-ma.com

Betr, the micro-betting platform, had plans to launch in Massachusetts last week. However, they faced a setback as they were unable to prepare their online app to accept cash deposits in time.

The company is diligently working to ensure the app goes live at the earliest opportunity, aiming to establish a strong presence in both the mainstream and Massachusetts sports betting markets. Presently, YouTube sensation Jake Paul’s sportsbook is anticipated to launch sometime in April.

Joey Levy, the CEO of Betr, recently tweeted that he anticipates the sportsbook to be the seventh operator to launch in Massachusetts. He mentioned that the April go-live date remains unchanged, although he did not provide a specific date.

What to know about Betr Massachusetts

Only six out of the 10 licensed operators were prepared for launch when Massachusetts online sports betting became operational on March 10th, last Friday.

Although it may appear disadvantageous for a smaller, recently established sportsbook to miss out on launching in a significant market, Betr’s distinct betting approach coupled with Paul’s extensive fan base positions the sportsbook favorably to excel in all markets.

The US sportsbook solely focuses on micro-betting, which is a real-time form of betting based on possessions. It enables betting on various events such as the next field goal attempt, outcomes of the next football drive, the following at-bat, and more.

If micro-betting isn’t what you’re interested in, don’t worry because Betr has another option for you. In preparation for March Madness, the company has revealed its plan to introduce traditional sports betting in Massachusetts and all the states it operates. This is a significant development as Betr, which is renowned for micro-betting, will now offer odds for moneyline, over/under, and point spread betting for the first time.

Betr is generating significant interest among sports betting enthusiasts, and it is not simply waiting around for the Massachusetts launch of its app. Levy also utilized Twitter to promote the free-to-play version, where new users can earn $10,000 in bonus bet credits. This strategy effectively entices individuals to become acquainted with the sportsbook and its offerings before the official launch.

Other sportsbooks on the way to Massachusetts

Fanatics, Bally Bet, and Betway will be the three licensed Massachusetts sportsbooks left to launch after Betr’s launch.

Fanatics Sportsbook

Fanatics, as a dominant player in the sports apparel industry, holds a strong appeal among sports fans. With the introduction of Fanatics sportsbook, they pose a significant challenge to the relatively unstable market for operating sportsbooks.

Currently, Fanatics is scheduled to launch in May 2023. However, it is important to determine soon whether it will be able to adhere to that date.

The sportsbook is currently operational in several states and has ambitions to expand its presence to 15-20 states by Q3. Given these plans, it is hard to envision any additional postponements.

Bally Bet

Having launched in 2021, Bally Bet is a relatively new player in the sports betting market.

The sportsbook should have sufficient time to figure things out, thanks to the support it receives in other states, and is expected to launch in May 2023.

Betway

According to company officials, Betway is anticipated to be launched in January 2024, making it the final but significant event in the timeline.

The parent company of Digital Gaming Corp, the sportsbook, was recently acquired by Super Group. This acquisition took place after the sportsbook had already obtained its operating license from the Massachusetts Gaming Commission (MGC). With the completion of the purchase, the new ownership group is now required to go through the submission process again.

The MGC is making efforts to accommodate the process, but it will require some additional time to finalize all the details and complete the process.

In the first complete month of sports betting at Massachusetts casino sportsbooks, an impressive $25.7 million was wagered, as reported in the latest news.