New DraftKings Sportsbook ‘Bet Local’ Commercial Airs In Massachusetts

DraftKings wasted no time in utilizing their local connection. Massachusetts witnessed the debut of a fresh sports betting advertisement on Friday, where the renowned sportsbook emphasized its Boston origins by featuring comedian Lenny Clarke, former Red Sox legend David Ortiz, and other prominent figures.

On Friday morning, Massachusetts introduced mobile sports betting, offering six sports betting operators including DraftKings.

In the 30-second commercial, Comedian Clarke, hailing from Boston with a distinctive “BAH-STUN” accent, known for his role in the TV series Rescue Me, talks about the chance to make a clever parlay. He encourages viewers to show their support for local businesses. Towards the end of the DraftKings Massachusetts ad, Ortiz makes a surprise appearance.

The advertisement exudes a distinct Boston vibe: Clarke indulges in a delectable pastry from a neighborhood bakery, strolls along the bustling streets of Boston, accompanied by the ever recognizable Brian Scalabrine with his vibrant red hair. Eventually, they head towards the subway, known as “The T,” to catch a train.

#BetLocal

➡️ https://t.co/oQrNzF8se1 pic.twitter.com/ikHMkiFNB2

On March 10, 2023, the official Twitter account of DraftKings Sportsbook tweeted.

Home state advantage for DraftKings?

DraftKings, established in a suburb of Boston in 2012, currently has its main headquarters located in the city. Given the rich DraftKings heritage in Massachusetts and the dedicated sports fanbase in the state, it is anticipated that DraftKings will receive favorable treatment. As the second most popular sports betting app in the United States, DraftKings holds a significant market share of over 20% nationwide.

Scalabrine contributes to the unique atmosphere of the operator and actively participated in launch day promotion by sharing his initial bet on social media, which was placed on the Bruins.

However, it is worth noting that Barstool Sports, which also originates from Massachusetts, is another local sportsbook present in the market.

Nevertheless, due to the substantial impact of DraftKings’ marketing efforts and influential figures like Ortiz, it is highly probable that the smaller Barstool will struggle to secure anything beyond fourth place in the state.

DraftKings offers guaranteed winner promo in Massachusetts

DraftKings has invited Big Papi and his friends to join in the excitement as they celebrate the introduction of mobile sports betting in the state, bringing along plenty of exciting updates to share.

This includes a duo of promotional offers referred to as “undeniable” wagers.

Customers in Boston (or anywhere in Massachusetts) have the opportunity to double their money on DraftKings if they place two bets of up to $50 on the Denver Nuggets making a 3-pointer on Friday and the Celtics scoring a point in their Saturday game.

To enter, you must be at least 21 years old and currently located in Massachusetts. Are you struggling with a gambling addiction? Reach out to 1-800-327-5050 for assistance.